MTV App for the pilot episode release of generation Cryo tonight, a week before the television premiere

MTV announced that it will launch the pilot episode of its new series, kid's generation, in its application to MTV first. The episode will be available tonight at 12 am ET; a week before its premiere on television. The series follows a 17-year-old girl who discovers that she has 15 half siblings fathered by the same donor.

"We have been actively experimenting with the introduction of new programs in the application, to help build knowledge and buzz leads to the premiere on television," said Robyn DeMarco, Executive Vice President of programming and content for MTV, in a press release strategy. "Our audience is living in these devices and these platforms offer new opportunities to super serve exclusive content for our fans while simultaneously creating new ways to integrate to our advertising partners."


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